How to Sell a Job Opportunity in 2025

Attracting and retaining employees is a big challenge for many companies. Research by the Integrated Benefits Institute (IBI) shows that 73% of employers find it hard to attract new talent. The cost of turnover can significantly strain a company’s budget, reaching as much as double an employee’s salary.

In this article, you'll discover top tips from FrontRunnrs on how to attract and retain employees. We’ll briefly explain how to write clear job descriptions, improve the hiring process, employ personal connections, and highlight your company's strengths.

Tip #1. Make Your Job Descriptions Do the Sells

A job description is the base for attracting talented employees. According to the Society for Human Resource Management, 80% of job seekers prioritize salary information, followed by details about benefits. Include these crucial elements alongside skills requirements, responsibilities, and growth opportunities. 

If your company culture is lighthearted, use language that reflects this. However, avoid terms like “guru,” “ninja,” and “wizard”, since Skynova study found these can deter potential candidates. Use clear headers and brief bullet points for better scanning. Finally, you should ensure your tone reflects your company culture.

Tip #2. Employ Multi-Channel Marketing

Improve your job postings by adding industry-relevant keywords that describe the role's primary responsibilities and exciting prospects. Instead of conventional vocabulary, use descriptive language that explains what it means to work in the position.

Deploy social platforms effectively by distributing compelling stories about your workplace environment and staff journeys. Develop a structured posting schedule. You can post employee highlights, internal project snapshots, and expert insights from your personnel. Create brief, genuine video content with your team members to share their work experiences and highlight organizational values. You can share this recording across various platforms and integrate it into job listings to give applicants genuine perspectives on the work environment.

Tip #3. Streamline the Hiring Process

To make hiring smoother and more attractive, keep things simple and to the point. Candidates really appreciate a quick hiring process – 43% say it's a top factor for a positive experience. They love it when positions are filled swiftly so aim to move efficiently. Keeping candidates informed with updates, even through automated emails, helps keep their interest alive.

Using tech like applicant tracking systems (ATS) and pre-screening tools simplifies the initial stages, making everything easier and faster. However, avoid over-relying on multiple platforms and AI to the extent that you stop reviewing resumes yourself 

Tip #4. Use the Power of Referral Program

Tap into your team's network to find the perfect candidates. Employee referral programs are highly effective. According to an Indeed survey, an impressive 74% of employers reported that candidates hired through employee referrals were extremely qualified for their roles. This approach saves on hiring costs, which average around $4,700 per hire, and ensures a better fit for your company culture.

Provide a range of incentives – financial bonuses, extra vacation days, or charitable donations – to make your referral program successful.

Tip #5. Highlight Your Company’s Unique Value Proposition

Enhance your employer brand and showcase what makes your workplace culture unique to differentiate your organization. Share insights from your employees to provide an authentic view of your organization. Use employee feedback to highlight your strengths, or use tools like Culture Cloud. This approach can attract job candidates by offering a glimpse into your workplace.

Creating a people-first culture is critical, but don't overlook the value of pay, benefits, development opportunities, and work-life balance. When developing your employer brand, remember that today's employees choose organizations that engage in their growth and provide flexible work options, and opportunities for training and development. They also value supportive coworkers and leaders, a purposeful mission, and programs encouraging well-being.

Conclusion

Beyond the standard recruitment strategies to attract and retain talent, FrontRunnrs aims to establish trusting partnerships. Putting these creative ideas into practice means onboarding talented individuals prepared to transform the workplace rather than employing new employees.

Remember, to attract and retain talent, you need consistent effort. Continuously refine your game plans, stay on top of business trends, and prioritize your team's development and happiness. Follow these rules, and you’ll attract the best of the best and assemble a challenging team with fresh thinking to propel your company's victories in this changing technology world.

Contact FrontRunnrs today to boost your hiring process and grab the people who'll drive your business ahead.